The retail industry is no stranger to challenges, but Newell Brands faced a particularly steep uphill battle. With over 60 brands and a global presence, the company grappled with a common but critical pain point: managing and leveraging massive amounts of data effectively.
Outdated systems, scattered files, and manual processes created inefficiencies that slowed down decision-making and drained resources. Newell’s data felt more like a locked vault than an accessible resource, hindering their ability to innovate and act on market insights.
By embracing artificial intelligence (AI), Newell turned chaos into an opportunity for transformation. Their journey offers valuable lessons for businesses looking to harness the potential of AI technology and its applications in driving efficiency and innovation.
Pain Point #1: Scattered Data, Scattered Insights
Imagine trying to make a key business decision but being unable to find the necessary data. That was Newell’s reality. Different teams used various reporting systems, making it nearly impossible to retrieve critical information quickly.
This lack of accessibility didn’t just slow operations—it buried valuable insights that could have driven better consumer understanding and innovation. Employees spent more time hunting for files than analyzing trends, creating inefficiencies across the board.
Pain Point #2: Inefficient Reporting
Even when the data was available, the manual reporting process added another layer of complexity. Transforming raw numbers into actionable strategies took so much time and effort that the insights often arrived too late to make a meaningful impact.
Newell needed a solution to free up their team’s bandwidth and let them focus on strategic work rather than administrative tasks.
The Solution: AI Technology Fueled Innovation
Newell tackled these pain points head-on by embracing AI-powered data solutions. Their launch of an intelligent platform transformed operations. Instead of struggling with inaccessible files and manual reporting, employees could now ask intuitive, Google-like questions—“What do we know about coffee drinkers?”—and receive immediate, actionable insights.
This shift didn’t just streamline processes; it unlocked creativity and innovation across the organization. AI tools like synthetic personas, AI-generated images, and virtual focus groups amplified this transformation, allowing Newell to test ideas and gather feedback in hours instead of weeks.
The result? Newell slashed inefficiencies, reduced costs, and positioned itself as a leader in AI for business applications, demonstrating how artificial intelligence technologies can accelerate growth.
Lessons for Businesses: AI and Technology as Catalysts
Newell’s success story provides actionable takeaways for other retailers and manufacturers:
- Centralize and Streamline Data: Disorganized data hinders growth. Unified systems ensure information is accessible and actionable.
- Leverage the Power of AI: From automation to insights generation, AI in technology empowers teams to focus on value-added tasks.
- Adopt a Strategic Mindset: Gradual implementation and thorough testing minimize risk and maximize ROI.
At Cpoint5, we help businesses like yours harness the transformative power of AI artificial technologies and predictive analytics. Whether it’s optimizing your data architecture or applying AI to human decision-making processes, we’ve got you covered.
The Future Is AI-Driven
Newell Brands’ transformation underscores the potential of AI and technology to overcome operational bottlenecks and drive innovation. As intelligence in artificial intelligence continues to evolve, businesses must adapt to stay competitive.
If you’re ready to explore how AI for business can revolutionize your operations, Cpoint5 is here to guide you. Let’s unlock the future together with cutting-edge artificial intelligence technologies.
Because in a world where tech and AI lead the way, innovation isn’t optional—it’s essential.